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Storyteller

Dopo Vinitaly

posted on 14 April 2014
Dopo Vinitaly Dopo qualche anno di pausa sono tornata a Vinitaly, all’interno dello stand del Consorzio Valtènesi. Premetto che l’ho fatto senza un approccio commerciale, ne ho fatto un investimento in termini di relazioni pubbliche e networking. Praticamente tutta la mia rete di relazioni nel settore è presente e quindi è stata un’ottima occasione per aggiornarci e rinsaldare il rapporto. Continuo comunque a pensare che Vinitaly non sia l’evento adatto per le piccolissime aziende di nicchia come la mia. Al contrario, quando la partecipazione è organizzata da un Consorzio, diventa interessante essere presenti, perché il territorio ha un valore maggiore rispetto la singola azienda.  Purtroppo, così come ricordavo negli anni scorsi , il Vinitaly ha sempre più l’aria di una fiera poco professionale e le persone che l’affollano sono per lo più gruppi organizzati di “festaioli”. Per gli operatori diventa difficile respirare, camminare e lavorare (anche connettersi e telefonare, a volte). Quando ci si riduce a questo c’è da chiedersi se valga la pena di arricchire costantemente le tasche dell’Ente Fiera di Verona. Ritroviamoci piuttosto in una piazza di città e diamogli definitivamente l’aspetto che ha assunto: una sagra. Il business facciamolo in un luogo più adatto!

Cows, horses, and nothing but green. Account of a tasting in a de-consacrated church.

posted on 11 November 2014
And here I am back from Belgium. The only Italian producer among a group of French, I participated for the second time in three days of tastings organised by my small importer, Michel Wijnen in Dilbeek. Just a few tables, with 8 selected producers, all taking part personally. Next to the bottles were the wine-bar prices, as well as promotional prices in case an order was placed right then. The tasters each received a glass and list of the wines, and they had the opportunity of placing an order immediately as they exited–very efficient! Everyone was very interested and tasted every wine by every producer.

2014 harvest… totally difficult, but not impossible

posted on 15 October 2014
We have finally finished this year’s troubled harvest, and after our series of tastings we feel that we can now give a very preliminary judgment on this year’s wines. The factors that characterised this growing season were huge amounts of rain, low average temperatures, little sun, and a summer that we saw only for brief moments. These conditions created a host of problems, with the grapes struggling to achieve ripeness and various fungal attacks – despite our constant efforts in the vineyards – affecting both clusters and leaves.

New Valtènesi DOC and Groppello

posted on 9 August 2014
1 September marks the official release of our first vintage of Valtènesi DOC, 2013. In point of fact, Cantrina’s Valtènesi is not a new product, since it simply takes the place of Groppello, with the same 100% of that variety and the same label design (in which the term Valtènesi replaces the name of the Groppello grape), but the change gives increased importance to the name of the growing area in which we live and produce our wines. It will just take a bit of time to get used to the new name and to communicate the message about the growing area, before that of the grape variety.
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